CEL Printer Specialist (Brand version) Follow

SOP Title: Celebrity Cruises / DG3 Operational SOP
Department: Revenue
Effective Date: June 27, 2023
Last Updated: December 15, 2025

1. Audience – Who Needs to Know

This SOP applies to:

• All shipboard departments requesting printed materials

• All departments providing content for Celebrity Today

• Digital Communications teams

• Revenue and Marketing leadership

• Print Specialists

2. Ownership – Who Is Responsible

• Digital Communications Manager (DCM)

• Digital Communications Associate

• Revenue & Marketing Director

• DG3 Print Specialist

• Any department initiating a print request

3. About DG3

DG3 (Diversified Global Graphics Group) is a global, technology-driven business communications and marketing solutions company providing:

• Commercial, digital, and large-format printing

• Packaging, mailing, and distribution

• Creative design services

• Web-to-print and marketing automation platforms

Cruise Industry Managed Services (CIMS)

DG3’s maritime division delivers end-to-end managed print services purpose-built for cruise ship operations, including:

• Paper, parts, and consumables supply

• Maintenance and operation of production equipment

• Staffing and oversight of onboard Print Specialists

• Administration of an all-inclusive click-charge model

• Training on inventory, preventive maintenance, and equipment care

Outcome for Celebrity Cruises:
Predictable operations, faster turnaround, reduced downtime, and consistent brand-level print quality across the fleet.

4. Partnership Terms

• Agreement Effective: June 27, 2023

• Scope: All current and future Celebrity Cruises vessels

Under this agreement, DG3:

• Operates the shipboard print shop

• Maintains and repairs print shop production equipment

• Supplies paper, parts, and consumables

• Invoices Celebrity Cruises based on click charges

• Staffs one DG3 Print Specialist per vessel

5. Partnership Benefits

1. Operational Excellence at Scale
   Fleetwide standardization, optimized workflows, reduced variability, and brand consistency.

2. Rapid Recovery & Reduced Downtime
   Faster issue resolution protects revenue-critical production.

3. Preventive Maintenance Program
   Fewer failures, extended machine life, and lower unplanned costs.

4. Single Point of Ownership
   DG3 provides forecasting, escalation management, and global port support.

5. Brand Protection
   Enforced color accuracy, paper standards, and quality control across all vessels.

6. Onboard Roles & Responsibilities

Digital Communications Manager (DCM)

• Shipboard manager of the Print Specialist

• Reviews and approves all collateral before printing

Revenue & Marketing Director

• Ensures all printed materials are approved, on-brand, and compliant

• Approves any last-minute print requests based on workload

DG3 Print Specialist

• Coordinates print jobs across departments

• Produces, cuts, trims, and folds printed materials

• Performs first-level troubleshooting and maintenance

• Manages DG3 inventory and places orders per DG3 direction

• Logs meter reads, maintenance actions, and equipment status

• Maintains USPH cleanliness standards

• Adheres strictly to print shop hours and operational expectations

Maintenance & Deliveries – Important Notes

• DG3 does not maintain or service cutting or folding machines

• Only Konica Minolta C4070 is supported

• Legacy C659 units are no longer supported and should be removed

• Pallets are delivered to I-95; Print Specialist transports items to the shop

7. Print Request Process

Intake Requirements (Minimum 3 Days’ Notice)

Requests must be submitted via email and include:

• Department

• Job title

• Quantity

• Paper type

• Deadline

• File format

• Special requirements (e.g., vellum)

Review & File Preparation

• DCM reviews request completeness within 72 hours

• DCM ensures files are print-ready

File Naming Convention

DEPT_xCOPIES_color/b&w_papertype_b2b/1s_filename
Example: F&B_x100_color_vellum_b2b

Files must be placed in the designated print folder.

Paper Rules

• DG3 provides:

  • Regular paper

  • Port Map paper (Onboard Media only)

• Specialty paper (e.g., vellum) must be supplied by the requesting department

Timelines

• Standard: 48 hours from file placement

• Urgent: 12 hours (must be clearly justified)

Urgent files must be labeled URGENT and escalated if not acknowledged within 4 hours.

Quality Control & Documentation

• Print Specialist performs QC before final run

• Delivery or pickup is confirmed

• Simple request log must be maintained

8. Celebrity Today (CT) Production Schedule

• T-4 Days: Preliminary CT created and circulated for edits

• By 9:00 PM (Day Before): Final departmental approvals completed

• Before 10:00 AM (Print Day): CT on Hotel Director’s desk

• 10:00 AM: Final approval by Hotel Director

• 10:30 AM: CT released to print

• By 4:00 PM: CT printed and ready for distribution

Day-of-Print Changes

• After 10:00 AM, only the Hotel Director may approve changes or reprints

9. Click Rates & Consumables

Supported Equipment

• Primary Equipment: Konica Minolta C4070

• Backup units (e.g., C659) are not supported

Click Rates (Fleetwide Consolidated Volume)

Click rates include toner and DG3-supplied paper.

Included Paper

• 11” × 17” Tabloid – 24 lb

• 8.5” × 11” Letter – 24 lb

• 11” × 17” 28 lb Radiant White (Port Maps only)

Shell Printing – Discontinued

• Pre-printed shells are prohibited

• Existing shell inventory must be destroyed

• Specialty paper outside DG3 scope is charged to the requesting department

10. Print Shop Hours

Customer-Facing Hours:

• 9:00 AM – 12:00 PM

• 4:00 PM – 6:00 PM

These hours define availability, not total working time.
Signage must be posted at the Print Shop entrance.

11. Equipment Support & Escalation

Training & Tools

• DG3 Print Specialists receive hands-on technical training

• 24/7 access to DG3 self-service technical portal

4/6 Escalation Process

• 0–4 hrs: Shipboard troubleshooting

• 4–6 hrs: Notify DCM and DG3 Shoreside Support

• 6–8 hrs: Remote technical support

• SL3: Technician dispatched to next available turnaround port

Most issues are resolved at SL1–SL2.

12. MFD Support Process (Who / When / How)

Who

• Daily support: DG3 Print Specialist

• Oversight: Digital Communications Manager

• Parts & consumables: Konica Minolta (via onboard inventory)

When

• User issues must be reported immediately to Shipboard IT

• Preventive maintenance occurs only during Dry Dock

How (Mandatory Flow)

1. User reports issue to IT

2. IT creates Konica Minolta ticket (required)

3. KM dispatches support

4. DG3 Print Specialist troubleshoots

5. Parts handled via onboard inventory or KM shipment

6. PS installs and tests

7. DG3 closes internal ticket

8. KM closes official ticket

No IT ticket = no action. This protects governance and audit integrity.

13. Print Specialist Standards

• Scheduling managed exclusively by DG3

• Mandatory breaks and posted hours must be followed

• No side jobs or acceptance of compensation

• Officer uniform only in guest-facing areas

• DG3 attire permitted inside print shop

• Strict USPH compliance (no food, drinks, smoking, or vaping)

14. Shoreside Contacts

• Barbarita Ramos – Senior Analyst, Onboard Communications & Graphic Design, Celebrity Cruises

• Andrew Turner – Senior Manager, Onboard Revenue, Celebrity Cruises

• Miguel San Martin – Director of Operations, DG3